Features

SPH TVC delivers a high quality interactive experience to your audience within a uniquely designed Player.
Your creative is presented at broadcast quality to website visitors with Macromedia Flash Player installed.



Creative Opportunities
The TVC format offers a high degree of creative flexibility.  You can use it to run:

  • an existing television commercial
  • a flash movie or creative execution
  • animated creative
  • combination of both
  • a static commercial (e.g. a GIF or JPG) with an audio track. 
If you choose to run an existing television commercial, it can be best to include an intro and exit frame, which tailors the ad to the online community and reflects the additional levels of interactivity available.



Creative Layout
The creative should be prepared in the aspect ratio of 4:3 (TV), or 16:9 (widescreen).  We will use the Viewer format that best fits the aspect of the creative material you supply, so your creative is not stretched, and to minimize black banding around the image.



Creative Content
We suggest you consider these guidelines when developing the creative:

  • Make the ad entertaining as consumers on line are less forgiving of poor quality ads, and they can close immediately if they wish.
  • Ensure the ad is as relevant as possible to the audience and type of Program. You can use unique creative for each Program if you wish.
  • Keep it short.  Our feedback and Network performance data shows that around 15-20 seconds is the optimal duration for rich media ads on line.
  • Use the text panel to remind viewers of any action you want them to take, or any special tactical message.
  • Make use of the hyperlink to direct the user to your campaign microsite.
  • SPH TVC ads are often viewed during offices places, so we have set the player to default sound off.



TVC Programs

Channel / Category Programs Name
Premium A1 Home
ST Home
BT Home
News A1 News
ST News
BT News
Business & Finance A1 Business
ST Money
Youth & Entertainment STOMP Home
OMY Home

Female A1 Diva

Specifications

Player
Player Dimension (Pixels) Width x Height Standard Dimension: 380 x 350
Wide Screen: 500 x 350
Tab Dimension (Pixels) Width x Height Standard: 368 x 29
Customized: 180 x 90
Social Network Buttons

3 buttons - Email A Friend, Facebook, Twitter

Email a Friend
When clicked, user is invited to fill in the name and email address of the recipient. The email sent to the recipient includes a link, which will take them to a preview page where the Creative can be viewed for up to 4 weeks.

Facebook
When clicked, it will direct user to the Facebook fan page & add a TVC preview link on the user's Facebook wall.

Twitter
When clicked, it will add a TVC preview link on the user's twitter account.

Text Ticker 50 chars max (including white space)
Hyperlink (Click Thru link) Clicking the player screen while the ad is playing will take the user directly to the hyperlink destination, i.e. Campaign Microsite.
Close Button Mandatory, allows user to minimize the Player.
Browser Support IE, Firefox, Chrome and Safari on PC. Safari on Mac.
   
Video
Video Aspect Ratio Standard 4:3
Widescreen 16:9
Animation/Video Duration (Sec) Video : 60 secs (max)
Audio Initiation User Initiated (on click)
Video Controls Play/Pause, Mute, Volume
Default is Sound Off


Creative Submission

1. Video file in MPEG/MOV/MP4

    a. Aspect ratio: 4:3 or 16:9
    b. Video Sample or bit rate: minimum 2k
    c. Frames per second: minimum 25 frames per second
    d. Sound rat: minimum 44.1kHz
2. Custom skin in JPEG (if any)
3. Text for text ticker (if any)
4. Landing page URL