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Consumers are encouraged to visit the five roadshow locations islandwide from 4 April to 8 May to learn more about plaque, the oral problems it causes and how to prevent them.
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| 1. |
Free dental screening* on-site on weekends. Free dental screening are also available throughout the roadshow week at participating dental clinics (TBC) in the vicinity of the roadshow locations.
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| 2. |
SWAP: The first 100 consumers at each location can bring their old toothbrushes to swap for a new Oral-B CrossAction Pro-Health 7 Benefits toothbrush.**
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Subsequent consumers may purchase Oral-B CrossAction Pro-Health toothbrushes at 30 percent off recommended selling price.*** The Oral-B CrossAction Pro-Health series comprises of 7 Benefits, Gentle Care, Superior Clean and Massage. |
| Participating Retail Outlets |
04 Apr to 10 Apr
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AMK Hub Atrium, #B1, 701B Ang Mo Kio Avenue 8
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11 Apr to 15 Apr
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Chevron House Atrium, 30 Raffles Place*
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18 Apr to 24 Apr
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Carrefour Suntec City, Level 1, 3 Temasek Boulevard |
25 Apr to 01 May
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Giant Tampines, Level 2, 21 Tampines North Drive 2 |
| 02 May to 08 May |
Jurong Point Shopping Centre Atrium, Level 1, 1 Jurong West Central 2 |
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| Product Benefits |
Oral-B® CrossAction® Pro-Health® is an all-in-one solution for a cleaner, healthier mouth by providing oral care benefits in one brush:
- Removes hard-to-reach plaque – Helps remove up to 99% of plaque in hard to reach areas***
- Reduces gingivitis - Helps improve gum health in four weeks by reducing gingivitis
- Polishes away surface stains
- Removes odor-causing germs on the tongue
- Stimulates gums
- gentle on teeth and gums
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| Product Features |
- CrissCross® bristles: Bristles angled at 16 degrees in opposing directions to lift out and sweep away plaque
- Power Tip® bristles: Extra long to help clean between teeth in hard to reach areas
- Soft gum stimulators: Positioned in two rows and are designed to massage your gums
- Dense elliptical-shaped surface-cleaning tufts: Oblong shape designed to remove surface stains
- Carefully polished end-round bristles: Gentle on teeth and gums
- Blue Indicator® bristles(1) fade halfway to signal when to replace your brush
- Textured tongue cleaner(2): Located on the back of the brush
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| Product Series |
7 Benefits, Gentle Care, Superior Clean, Massage
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| Brush Head Types |
Soft, Medium |
| Suggested Retail Price |
From S$7.95 – $9.95 SRP (for single toothbrushes)
From S$11.95 – $19.90 SRP (for bundle pack of 2 or 3 toothbrushes)
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* Free dental screening is open to anyone who comes to the roadshow. | The free dental screening onsite is only available during the weekends of the roadshow from 11am to 8pm, except for Chevron House that is available on 14 and 15 April from 11am to 7pm. | Redemption letters and vouchers for free dental screening offsite can only be collected from the stipulated venues and redeemed during the corresponding dates. Redemption of free dental screening at the clinics are subject to the availability of clinic(s) and dentist(s). Full terms and conditions of the redemptions are stated in the letter. | Free Dental Screening redemption letters are while stocks last. | Each person is entitled to one screening only | The dental screening is a check on the condition of your teeth and gums and does not involve any cleaning or other dental or orthodontic treatment. If you require any such treatment or cleaning, please visit your personal dentist at your own expense.
** The Swap for a FREE Oral-B Cross Action Pro-health 7 Benefits toothbrush is only valid at the stipulated venues and dates | The organiser reserves the right to reject any used toothbrush if they find that it does not meet the SWAP criteria. | The swap is only limited to the first 100 respondents at each of the 5 mentioned venues and only during the stipulated period for each venue | Each person is limited to one toothbrush only.
*** Promotion period April –May 2011
**** In hard to reach area. Based on a single use brushing study on Oral B CrossAction® Pro-Health™ 7 Benefits Toothbrush
(1) Blue Indicator® bristles available on 7 Benefits, Superior Clean and Massage
(2) Textured tongue cleaner available on 7 Benefits
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