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Location based Advertising |
| 1. |
LBA SMS |
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A new service that allows you to target your marketing messages at potential customers within a selected geographic region, sending special SMSes to only those who are physically located within your predefined zones.
Send exclusive promotion offers and marketing messages to everyone in your store vicinity, or tap on our SPH database of PMEBs who may be your potential customers and happen to be nearby.
LBA Rate Card
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M1 |
STARHUB |
(i) LBA SMS |
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Tier (Cost per SMS) |
* |
Promotion |
10,000 – 49,999 |
S$0.200 |
S$0.200 |
50,000 – 99,999 |
S$0.175 |
S$0.175 |
100,000 – 299,999 |
S$0.155 |
S$0.155 |
300,000 – 499,999 |
S$0.130 |
S$0.130 |
500,000 – 799,999 |
S$0.120 |
S$0.120 |
800,000 – 999,999 |
S$0.105 |
S$0.120 |
1,000,000 & above |
S$0.095 |
S$0.120 |
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Standard Profiling Fee |
$0.05 per profile per SMS |
$0.05 per profile per SMS |
Standard Setup Fee (one-time) |
$500 |
$200 ( up to 5 campaigns ) |
Change Request Fee |
$800 |
$500 |
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Minimum Booking Lead time |
5 Working Days
* Additional 3 working days for Request of Whitelist (Profiling) |
5 working days
(with complete booking form submitted before 12 noon to count day of booking as 1 working day) |
* Promotional rates for LBA are available on selected periods. Please contact our Sales Team to enquire.
TERMS & CONDITIONS
- Rates quoted are correct at time of update and subject to changes.
- Prevailing GST applies.
- All other contract Terms & Conditions will apply.
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SMS/MMS based Advertising |
| 2. |
SMS - based Services |
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Using SMS as an interactive communication tool, our WireLess service gives you increased reach and access, directly to your customer’s mobile phone.
The messages can serve a myriad of purposes, from discounts and promotions to contest details and lucky draw submissions.
It is a quick and cost-effective medium that enables you to reach a broader target audience, 24 hours a day.
| Service |
Description |
Charges Per Monthly / Daily / sHourly |
Charging Type |
*SMS Setup Fees |
Setup includes ONE-WAY Broadcast |
$2,500 |
per one-time-charge for setup. |
*SMS Keyword |
SMS Keyword Maintenance |
$250 |
monthly |
*SMS |
SMS - Blast or SMS-IN/ Receive |
$0.10 |
per SMS |
Lucky Draw |
Lucky Draw Programmed Application with Certified External Auditors |
$3,700 |
per draw |
* Subject to change if customisation is required.
TERMS & CONDITIONS
- Rates quoted are correct at time of update and subject to changes.
- Prevailing GST applies.
- All other contract Terms & Conditions will apply.
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SMS |
MMS |
| Demographic |
$0.20 per record with $0.05 for every additional filter |
$0.40 per record
with $0.05 for every
additional filter |
| Behavioural |
$0.30 per record with $0.05 for every additional filter |
| Adaptive |
$0.35 per record with $0.05 for every additional filter |
Purchase-with-purchase scheme: For every SMS campaign purchased, client is eligible to purchase EDMs at $0.10 per record**.
**The number of EDMs purchased under this scheme cannot exceed the number of SMS's bought in the campaign.
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