Online Ad Specifications


Standard Banners
  Format Category Dimensions
(w x H)		 File Size
(Flash in kb)		 Audio
Limitations		 Controls Other Item

LeaderBoard

728

90

40

User Initiated
( on Click )

Sound on/off button
  • Back up gif/Jpg less than 20 kb

Skyscraper

160

600

40

User Initiated
( on Click )

Sound on/off button
  • Back up gif/Jpg less than 20 kb

Banner Tile

120

90

20

NA

NA
  • Back up gif/Jpg less than 10 kb

Prime Tile

230

60

30

NA

NA
  • Back up gif/Jpg less than 10 kb

Stomp Banner Tile

220

240

40

User Initiated
( on Click )

Sound on/off button
  • Back up gif/Jpg less than 20 kb

IMU

300

250

40

User Initiated
( on Click )

Sound on/off button
  • Back up gif/Jpg less than 20 kb

Mini Rotator

165

140

10

NA

NA
  • Jpeg only

Transition Ads

420

350

30

NA

NA
  • 3 sec of animation
  • Back up gif/Jpg less than 30 kb

MREC

350

200

40

User Initiated
( on Click )

Sound on/off button
  • Back up gif/Jpg less than 20 kb
TVC NA NA - - -
  • 15/30 sec animations
  • Conversion to flash done by AsiaOne
Submit in AVI, Mpeg or DVD, VCD





Expandable Banners

 Format Category Dimensions File Size
(Flash in kb)		 Audio
Limitations		 Controls Other Item
Width
(Pixels)		 Height
(Pixels)
Expandable LeaderBoard
(expand upon mouse click)		 728 90 expand to 270 max 40 User Initiated
( on Click )		 Close Button required
  • Expand only on mouse click
  • Close on click close button
  • Must close after animation has completed
Expandable LeaderBoard
(auto expand)
 728
 90 expand to 270 max 40

 User Initiated
( on Click )		 Close Button required
Replay Button
  • 6 sec of animation for expended portion
  • Must close after animation has completed

Super Expandable LeaderBoard
(expand upon mouse over)

728

90 expand to 480 max

50

User Initiated
( on Click )

Close Button required
Replay Button
  • Expand only on mouse over
  • Collapse to 728x90 mouse out

Expandable Skyscraper
(expand upon mouse click)

160 to 480 max

600 expand

40

User Initiated
( on Click )

Close Button required
  • Expand only on mouse click
  • Close on click close button
  • Must close after animation has completed

Expandable MREC
(expand upon mouse over)

350 to 800 max

200 to 400 max

50

User Initiated
( on Click )

Close Button required
Replay Button
  • Expand only on mouse over
  • Close on mouse out






Premium Ad Unit
Format Category Dimensions File Size
(Flash in kb)		 Audio
Limitations		 Controls Other Item
Width
(Pixels)		 Height
(Pixels)
Catfish
Expandable Catfish
(auto expand)		 1000 60 expand to 120 max 40 User Initiated
( on Click )

Close Button required Replay/expand Button required
  • Auto expand upwards on load
  • 6 sec of animation for expended portion
  • Collapse to 1000X60 after the above is completed
  • Requires 3rd party serving
Catfish (flash)
 1000
 60 40 User Initiated
( on Click )

Close Button required
  • Requires 3rd party serving
Page Skinning
AsiaOne Homepage
Top portion		 1270 90 50 NA NA JPEG only
AsiaOne Homepage
Left Portion		 150 800 50 NA NA JPEG only
AsiaOne Homepage
Right Portion		 150 800 50 NA NA JPEG only

Business Times HomePage
Top portion

 950 200 50 NA NA JPEG only
Business Times HomePage
Right Portion		 170 800 50 NA NA JPEG only
Super Sky High
Super Sky High 945 50 expand to 600 max 80 User Initiated
( on Click )

Close Button required
Replay/expand Button required
  • Expand on first load
  • Content will be pushed down
  • Collapse after 6 sec
  • Thereafter, only expand on mouse click on replay button
  • Close button required
  • Replay button required
  • Requires 3rd party serving
Super Sky High
with Video
 945
 50 expand to 600 80 User Initiated
( on Click )

Close Button required
Replay/expand Button required
  • Expand on first load
  • Content will be pushed down
  • Collapse after 6 sec.
  • Thereafter, only expand only on mouse click on “click to expand” button
  • Video can autoplay
  • Video player control must be available
  • Close button required
  • Replay button required
  • Requires 3rd party serving

Sky High

945

50 expand to 150 max

40

User Initiated
( on Click )

Close Button required
  • Requires 3rd party serving

Premium Ad Unit -Intext
(a) Video or Flash animation Submission Recommendations
Ad Size Area

457 x 130 Dimension (Pixels) Width x Height
Maximum Ad Duration 15 seconds ma
Maximum Video Duration 30 seconds & above (2.2mb file size
Accepted formats Flash swf, animated GIF, static image
Video file – AVI, MOV, WMV, FLV
Flash Specifics 12 fps (frame per second
File Size Ad 30kb
Video 2.2mb
Audio Initiation User Initiated (on click
Control Play / Pause, Mute
*Provide fla in CS3 version plus PC font files.
Ad Strip Text Up to 65 characters
Click Even The ad size area (inclusive of video area if any) must be
clickable with links to advertiser site
(URL: http://....)
Submission Guideline Naming of banners:
  • Use only lower-case letters instead of capitals
  • Do not include capital letters and spaces in the banner title
    name. if you need to, use unmderscore (_) and not hypehn(-)
  • Flash ads must have the same title names as image ads.
  • Banner names should be unique and should not be repeated (for innity_728x90june09.gif)
  • The following files have to be provided:
    • Flash creative: swf, fla & PC font files
    • Video: AVI/MOV/WMV/FLV
    • Text for Ad Strip
    • Keywords
(b) Video Ad Submission Recommendations
Video file technical specifications
  1. Bit rates: min 200kbps
  2. Resolution (in pixels): 640x480 preferred; 400x300 min; these
    3. dimensions may be adapted to accommodate wide screen videos
  3. Colour depth: 32 bit
  4. Key frames: every 1 second
  5. Frame rate: At least 15 frame per sec
  6. Recommended codecs for video asset submission: MPEG2, WMV, H.264/AAC, Quicktime
Aspect ratio
    Aspect ration: 4:3 (standard screen) or 16: 9 (wide screen).
    Video submitted may be scaled to fit their player (e.g coloured
    bands may be added around the ad)

Premium Ad Unit - Page Collapse Ad
Creative Assets Dimensions (W x H) File Size
 Format Requirement
AsiaOne homepage
Initial Banner		 a. 350 X 200**
b. 728 X 90**		 40kb SWF*
  • Audio must be user initiated. Mute by default.
  • Unlimited looping animation within 15 seconds
  • Expand on click
  • Blinking animation and related is not allowed.
  • 1 pixel grey border
AsiaOne homepage
Expanded panel

a. 950 X 480**
b. 950 X 480**

 100kb SWF*
  • Close button
  • Audio mute button required
  • Audio must be user initiated by click.
  • Mute by default.
  • 1 pixel grey border
  • Expanded panel retract when mouse off the ad
Backup image Same as default banner 40kb JPG, GIF NA
Video (Optional) 200 x 200 2Mb FLV
  • Max video duration 30 seconds
  • Replay allowed with user initiation
  • Play, Stop and Mute buttons
  • Video data rate: 300kbps approximately
  • Audio: Mono 48kbps approximately
  • Frame Rate: 25fps
* Support Flash version 9 and below. 18 frames per second.
** Choose the size of the ad's panel and the panel position for each publisher site.

Download full Ad Specs for Page Collapse Ad, click here.



Premium Ad Unit - Launch Pad
Creative Assets Dimensions (W x H) File Size
 Format Requirement
Initial Banner (Default Banner) a. 350 X 200
b. 728 X 90		 40kb SWF
  • Expand on click or mouse-over for more than 3 sec.
Expanded Panel (Launch Pad)

995 x 550

 - SWF
  • Close button.
  • Audio mute button required.
  • Audio must be user initialed, mute by default.
  • Click to share (optional).
  • Email me more info (optional).
  • Expanded panel retract when close button clicked.
Backup image Same as
default banner		 40kb JPG, GIF NA
Video (Optional) 520 x 292 2Mb FLV, MP4
  • Max video duration 30 seconds
  • Replay allowed with user initiation
  • Play, Stop and Mute buttons
  • Video data rate: 300kbps approximately
  • Audio: Mono 48kbps approximately
  • Frame Rate: 25fps
Launch Pad can be executed from a Leadboard or MREC ad unit across all home pages.

Download full Ad Specs for Launch Pad Ad, click here.


Premium Ad Unit - News Rotator
Format Category Dimensions (W x H) File Size
 Headline Text Body Text Format
AsiaOne Homepage 430 x 280 30kb max 45 characters (including space) max 180 characters (including space) JPG
AsiaOne Homepage
Advertorial Tile		 320 x 150 30kb max 160 characters (including space) NA JPG
AsiaOne Homepage
lifestyle Tile		 230 x 150 20kb max 35 characters (including space) NA JPG
The Straits Times 330 x 220 20kb 45 characters including space 180 characters including space JPG
STOMP 400 x 300 30kb NA NA JPG
OMY 420 x 220 30kb NA NA JPG
Relax 533 x 320 30kb max 30 characters (including space) max 120 characters (including space) JPG
SoShiok 420 x 330 20kb max 50 characters (including space) NA JPG
Diva 540 x 312 30kb max 30 characters (including space) max 150 characters (including space) JPG
Ceberita 375 x 250 30kb max 40 characters (including space) max 180 characters (including space) JPG
Edvantage 450 x 294 30kb max 45 characters (including space) max 150 characters (including space) JPG

Download full Ad Specs for News Rotator, click here.





Non Ads Spaces

Site Dimensions (W x H) File Size
(Flash in kb)		 Audio
Limitations		 Controls Other Item
Text link NA NA NA NA
  • 20 characters per row
  • 2 rows

Note:
All Ads subjected to testing and approval
click tag is required for all flash creative. Please refer to click tag instructions
No secondary load allowed





Clicktag Instructions

  1. Click on the new Layer button rename it “click tag layer”.

  2. Select Insert > New Symbol.

  3. In the Symbol Properties dialog box, enter the name “clicktag button” the new button symbol and choose Button as the Behavior option. Click OK.

  4. In the symbol-editing mode select the second frame, labeled Hit, and choose Insert > Blank Keyframe.
  5. On the Stage area, create button clickable area.

  6. After creating the clickable area, choose Edit > Edit Movie to exit Symbol Edit mode.

  7. Open the Library window by choosing Window > Library. Locate the “clicktag button” in the Library window and then drag the button symbol out of the Library onto the Stage. This creates an instance of the button in the movie.

  8. Right Click on this button and select action

  9. Insert a GetURL function

  10. In the URL field, key in clickTAG
    (Please take note Version 7 is case sensitive make sure the TAG is in cap)

  11. Check the expression box on the right of this URL field

  12. In the Window select field, select _blank

    13. on (release) {
    getURL(_level0.clickTAG, "_blank");
    }

        Note : If the layer is in a sub movie, please use this instead
    on (release){
    getURL(_root.clickTAG, "_blank");
    }

  13. The code should be as shown below




Electronic Direct Mailer (EDM)

Normal EDM
  1. Restriction: no JavaScript, flash and form
  2. HTML file size up to 30KB (not include images)
  3. Creative width up to 800px (recommended 600px)
  4. To use inline CSS (if any)
Video in EDM
  1. Restriction: no JavaScript, flash and form
  2. HTML file size up to 30KB (not include images)
  3. Creative width up to 800px (recommended 600px)
  4. To use inline CSS (if any)
  5. To give space for preview video size 280 x 210 pixels, maximum 15 sec.
    (max. 3MB animated GIF. Keep it small to ensure smooth download on viewer device;
    Note: Animated GIF do not contain sounds)
  6. To cut video space in full size

Landing Page For Animated EDM
  1. No limitation for file size and dimension (this is normal html page)
  2. Landing page video size 480 x 320 pixels

Creative submission and timeline
  1. Deadline: 3 working days (normal edm), 5 working day (video edm) before actual blast date.
  2. eDM: send zip file (html + images)
  3. Video: send original/High-Res video and advice on preview video edm timing, eg. 00:00 to 00:08.
    Any changes on video after conversion will take 2 working days to process.
  4. Creative to be send to spha1edm@gmail.com with subject header and test blast email addresses



Download the full Ad Specs here.