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Rates - The Straits Times
| no. |
Banner Type |
Size |
Rate |
| 1. |
Leaderboard |
728 x 90 pixels |
$32 CPM |
| 2. |
News Rotator * |
330 x 220
Header – 45 characters including space
Body – 180 characters including space |
$4,000 / day |
| 3. |
ST MRec (Standard) |
350 x 200 pixels
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$32 CPM |
| 4. |
IMU |
300 x 250 pixels |
$32 CPM |
| 5. |
Premium Transition Ads |
800 x 600 |
$7,000 per day |
| 6. |
Transition Ads |
420 x 350 |
$5,000 per day |
| 800 x 600 |
$6000 per day |
| 7. |
Catfish |
1000 x 60 |
$5,000 per week |
| 8. |
Expandable Catfish |
1000 x 60 expandable to 1000 x 120 |
$7,500 per week |
| 9. |
In Text Advertising |
457 x 130 |
$0.70 per engagement |
| 10. |
Page Collapse (Leaderboard) |
950 x 480 |
$70 CPM |
| 11. |
Page Collapse (MREC) |
950 x 480 |
$70 CPM |
| 12. |
Super Sky High/Pushdown |
970 x 415 |
$8,000 per day |
| 13. |
Page Skinning :
Twin Towers
Reverse L Shape
Reverse U Shape |
150 x 800 -> 1270 x 800 |
$12,000 per day
$12,000 per day
$15,000 per day |
| 14. |
Launchpad |
995 x 550 |
$64 CPM |
| 15. |
Slider |
950 x 90 -> 950 x 550 |
$10,000 /day |
NOTE: Rates for expandable banner ads are subject to 50% or more loading.
* To rotate with news content and other advertiser(s), if any.
Rates - Breaking News Sections' Homepages & Through the Lens under Features
| no. |
Banner Type |
Size |
Rate |
| 1. |
Leaderboard |
728 x 90 pixels |
$32CPM |
| 2. |
IMU |
300 x 250 pixels |
$25CPM |
NOTE: Rates for expandable banner ads are subject to 50% or more loading.
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