China Rates - ZaoBao Homepage Top



no. Banner Type Size ( W x H ) Rate
A News Rotator 300 x 165 pixels $18,189.00 per day
01 Leaderboard – Top 650 x 90 pixels $9,094.00 per day
01a Prime Tile - Top 150 x 90 pixels $4,042.00 per day
02 Rectangular - Side 300 x 250 pixels $9,094.50 per day
02a Rectangular - Side 300 x 250 pixels $8,084.00 per day
03a-f Prime Tile – Middle 150 x 60 pixels $2,223.10 per day
04 Leaderboard – Opinion 970 x 100 pixels $8,084.00 per day
06a-b Prime Tile – Right 150 x 60 pixels $2,021.00 per day
07a-b Prime Tile – Right 150 x 60 pixels $1,616.80 per day
NOTE: Rates for expandable banner ads are subject to 50% or more loading.
Rates - ZaoBao Homepage Bottom



no. Banner Type Size ( W x H ) Rate
04a Leaderboard – Forum 970 x 100 pixels $6,063.00 per day
08a-08b Prime Tile – Right 150 x 60 pixels $1,212.60 per day
05 Leaderboard – Lifestyle 650 x 90 pixels $4,042.00 per day
02b Rectangular – Side 300 x 250 pixels $4,042.00 per day
05a Bottom Banner 650 x 90 pixels $3,031.50 per day
NOTE: Rates for expandable banner ads are subject to 50% or more loading.
Rates - Zaobao News Index Pages



no. Banner Type Size ( W x H ) Rate
11 Leaderboard 750 x 100 pixels $9,094.50per day
11a Prime Tile 200 x 100 pixels $3,031.50 per day
12 Side Banner - 1 300 x 250 pixels $9,094.50 per day
13 Side Banner - 2 300 x 250 pixels $7,578.75 per day
13a Side Banner - 3 300 x 250 pixels $6,063.00 per day
13b Side Banner - 4 300 x 250 pixels $4,547.25 per day
14 Bottom Banner 610 x 90 pixels $4,547.25 per day
14a Bottom Banner 610 x 90 pixels $4,547.25 per day
NOTE: Rates for expandable banner ads are subject to 50% or more loading.

Rates - ZaoBao Inside Pages


no. Banner Type Size Rate (S$)
21 Leaderboard 750 x 100 pixels $9,094.50 per day
21a Prime Tile 200 x 100 pixels $3,031.50 per day
25 IMU 300 x 250 pixels $9,094.50 per day
22 Side Banner – 1 300 x 250 pixels $9,094.50 per day
23 Side Banner – 2 300 x 250 pixels $7,578.75 per day
23a Side Banner – 3 300 x 250 pixels $6,063.00 per day
23b Side Banner – 4 300 x 250 pixels $4,547.25 per day
24 Bottom Banner 610 x 90 pixels $4,547.25 per day
24a Bottom Banner 610 x 90 pixels $4,547.25 per day
NOTE: Rates for expandable banner ads are subject to 50% or more loading.

Rates - ZaoBao Advertorial


Advertorial (content to be provided by clients, subject to the approval of Zaobao.com editorial)
Ads clients of both Lianhe Zaobao and Zaobao.com Up to 1,000 Chinese words and with a photo of the size 300 x 200 pixels S$1,000
Ads clients of either Lianhe Zaobao and Zaobao.com S$2,000
Ads clients of neither Lianhe Zaobao and Zaobao.com S$3,000
NOTE: Rates for expandable banner ads are subject to 50% or more loading.
Others
Ad Type Size Rate (S$)
Video Clip On News Pages 300 x 250 pixels (Video) $15,157.50 per day
Homepage Full Screen Subject to Editorial Approval $21,826.80 per day
Homepage Pop Up Subject to Editorial Approval $15,157.50 per day
NOTE: Rates for expandable banner ads are subject to 50% or more loading.